It is with a great honor that we announce the new recognition of our organization: EuropeActive!
EuropeActive, formerly the European Health and Fitness Association (EHFA), is the leading not-for-profit organisation representing the whole of the European fitness sector in Brussels. According to the 2018 Deloitte Market Report the European fitness sector serves over 62 million consumers, generates 27.2 billion Euro in revenues, employs 750,000 people, and consists of 62,000 facilities. In 2018 the European market grew by 3.5% and in the past 10 years the number of fitness users has increased by 72%, and 9.4% of all European citizens aged over 15 are users of fitness services.
EuropeActive is the European Association that provides the unique voice for the fitness, physical activity, and wellbeing sector at the EU level in Brussels, with the aim to get
MORE PEOPLE, MORE ACTIVE, MORE OFTEN.
EuropeActive aims to achieve our vision by:
- Building and expanding awareness of the health benefits of regular physical activity and the cost and consequences of inactivity.
- Supporting networking and facilitating partnerships between the sector, academia, governments and civil society, in order to identify common challenges and opportunities.
Contributing to the development of products and services that would ensure a favourable environment for each individual to develop skills, confidence and a healthy balance of body and mind.
- Ensuring that high quality standards are set in the fitness, physical activity and wellbeing sector, allowing users to enjoy safe and effective exercise.